Data/Tech/Business Sherpa · Journey Futurist · Fly Fisherman · AI Forward Leader
30+ years building value-creating business solutions across multiple industries and countries. Bringing forward the reality and value of Human | AI Agent Partnerships. From building the first real-time database-powered interactive agency at Targetbase in 1992 to a 270M-consumer identity graph at WPP to nova AI at Power Digital, and now architecting the next generation of AI-enabled businesses through Abeba Co.
I've spent 30+ years building at the intersection of data, technology, and business solutions at scale. The pattern has been consistent even when the industries haven't: find the place where technical innovation meets commercial opportunity, then close the gap before anyone else sees it.
A third of that time was inside Fortune 500 companies: running eCommerce and digital marketing at billion-dollar scale, building identity and audience platforms that became core enterprise assets, and turning data infrastructure into revenue engines. A third was inside agency holdcos: leading P&Ls, standing up product organizations inside service businesses, and proving that technology can be the margin story, not just the cost center. And a third was in venture and PE-backed companies: founding, operating, pivoting, and positioning businesses for acquisition and growth.
The common thread is the same role played from different angles: the person who understands both the technology and the business well enough to build something that compounds. Every chapter taught me something the last one couldn't.
That journey continues with Abeba Co, where I'm building the 1-2-10 model: one elite human, two strategic co-pilots, ten AI agents, operating as the next architecture for businesses that want to outperform at a fraction of the overhead.
Abeba Co · Arlington, VA
Operating the 1-2-10 model in production: one elite human principal, two strategic co-pilots, and ten AI agents running in parallel. My lead agent, Abbie Tyrell, serves as Strategic Operations Partner across every engagement, proving that a small team with the right AI infrastructure outperforms a large team without it.
Power Digital · San Diego, CA
Recruited to transform a $120M service agency into a tech-enabled platform, driving valuation multiples via proprietary AI IP.
Wunderman Thompson Data (WPP) · Chicago, IL
Owned the $65M P&L for WPP's data and technology arm, tasked with modernizing legacy assets into a privacy-safe Identity Network.
ItemMaster (now Syndigo) · Chicago, IL
Hired to pivot a service bureau into a scalable SaaS platform and secure Series A funding.
Catalina · Chicago, IL (Hellman & Friedman | Berkshire Partners)
Led digital transformation for a legacy in-store coupon giant, creating net-new digital revenue streams from a standing start.
Sears Holdings · Hoffman Estates, IL
Directed digital marketing for a $1.5B eCommerce platform spanning Sears.com and Kmart.com.
Fishbowl Inc. · Alexandria, VA (Valhalla Partners)
Led product and marketing at a venture-backed restaurant SaaS company.
AOL Inc. · Dulles, VA
Seven years at AOL spanning New Ventures, Product Operations, and Loyalty, a front-row seat to the formative years of the consumer internet.
Targetbase · Irving, TX (Omnicom)
Seven foundational years at Targetbase, an Omnicom agency, where digital marketing was being invented in real time.
Each engagement is a live proof point for the AI-enabled business thesis. The 1-2-10 model, running in production.
Full AI-enabled agency transformation for a 200+ employee digital agency. Three-layer architecture: CLM for context, agents for orchestration, tools for execution. Live workshops, MVPs, and production handoff in progress.
Agency TransformationForce-multiplier advisory for a PE firm and its portfolio companies. GTM acceleration, stakeholder alignment, AI leadership integration, and operational leverage through technology.
Strategic AdvisorInvestment-level oversight for a restaurant venture, covering digital presence, POS integration, brand modernization, and operational infrastructure through the Abeba agent stack.
Investor & OperatorThe operating company behind the 1-2-10 model. One elite human, two co-pilots, ten AI agents: outperforming traditional team structures at a fraction of the overhead. Equal parts consultancy, product studio, and AI lab.
Visit site →Scalable subscription platform for senior care facility intelligence. Multi-agent architecture with a dedicated AI partner handling data enrichment, portal operations, and client delivery at production scale.
Data PlatformBuilding a live multi-agent collaboration network where AI agent partners coordinate across organizations: shared context, task delegation, and mutual learning between independently operated agents in production environments.
A2A ResearchIf you're a founder, executive, or investor thinking seriously about how AI changes your operating model, or need a revenue architect who has done it at scale, multiple times, I want that conversation.
